Professional Writing
Case Studies
"FlippingBook Sees 111% increase in Sales from G2 Leads," G2.com
"How Contensis Leveraged G2 and The Voice of their Customers to Expand to New Markets," G2.com
"With G2, Kolleno sees 10x the Number of Closed-Won Opportunities," G2.com
"ZoomInfo Sees 17% Higher Conversion Rate and 27% Lower CPL With G2," G2.com
"BetterCloud Sees 81% Increase in Deal Size With G2 Buyer Intent + RollWorks," G2.com
"SEON Sees a 600% Increase in Free Trial Clicks Powered by G2," G2.com
"Vecteezy Gains 1,100+ Reviews In Under 6 Months With G2 In-App Review Lever," G2.com
"Salesloft Uses Power of Customer Voice to Drive $1 Million+ in Pipeline," LearnHub
"85% of Highspot’s Closed Won Opportunities Influenced by G2," G2.com
"TargetX and Cabrini University," TargetX
"TargetX and Simpson University," TargetX
"TargetX and the Illinois Institute of Technology," TargetX
Report Chapters & Research Briefs
Buffett Brief: The Rise of Artificial Intelligence and Deepfakes, Northwestern University
"Attendance Issue Brief," The To&Through Project at the University of Chicago
"Bridging K-12 Scholarship and Higher Education," UChicago Urban Education Institute
"Freshman OnTrack: Issue Brief," The To&Through Project at the University of Chicago
"Dallas ISD Moves Toward Education Resource Equity," Education Resource Strategies
Marketing E-Books
"Engaging the 'New' Traditional Student at Community Colleges," TargetX
"The Edupreneur's Guide to Higher Ed Innovation," TargetX
"Enrollment Manager's Biggest Data Concerns," TargetX
"Redesigning the Student Experience," TargetX